The Tragic Misdiagnosis of What’s Hurt The STAR WARS Franchise
Let's start this Star Wars column off by making a few things clear: This is an editorial, and the opinions expressed within it are my own...
As Disney Prepares To Take A $50-$80M Loss On SOLO, Analysts Blame The Film’s Woes On Marketing
Solo is a wonderfully fun summer adventure movie. But a lot of people don't care. They look at the box office numbers and say "it...
Box Office Projections For SOLO: A STAR WARS STORY Have Shot Way Down
A few weeks ago, the early box office projections for Solo: A Star Wars Story came in. At the time, we were wowed by the excitement...
What Lucasfilm Learned from the MCU (That Marvel Forgot)
I love watching the ever-present struggle between the narrative and business side of movie-making. Mentioning the website that originally posted this article is against my...
