AVENGERS: ENDGAME Marketing Exceeds $200 Million
When it comes to breaking records Marvel is one of the best in the business. Their next film is the highly anticipated end to the...
POINT/COUNTERPOINT: Is SHAZAM! DC’s Answer To DEADPOOL?
Throughout the marketing for David F. Sandberg's Shazam!, both via official releases and viral memes, there's been a sense that the film sort of winks...
As Disney Prepares To Take A $50-$80M Loss On SOLO, Analysts Blame The Film’s Woes On Marketing
Solo is a wonderfully fun summer adventure movie. But a lot of people don't care. They look at the box office numbers and say "it...
The Odd Way In Which The ‘SHAZAM! Will Be DC’s DEADPOOL’ Comparison Actually Makes Sense
An odd thing happened to me the other night, shortly after the first "official" image of Zachary Levi in his Shazam! costume hit the net. I...
JUSTICE LEAGUE: Cavill Says There Were ‘Lessons Learned’ From The Film’s Reception And ‘Ridiculous’ Marketing
Justice League was a divisive film - in more ways than one. It certainly has its fans, and its detractors, but it was also a...
‘A Joyous Moment’: The Remarkable Grassroots Marketing For BLACK PANTHER
When we think of Marvel Studios, we think of Disney. When we think of Disney, we think of a gigantic, well-oiled corporate machine that knows...
